Web design and development is competitive and expensive. And as website owner, you do want to rank reasonably well on SEO too, which is a good ROI measure. Unless you have big budget where you can go and hire an agency that can design and developer for you, it’s ideal to hire WordPress Developer, who is into full stack development.
So what does Full Stack Developer do? Basically a good full stack can design, develop, manage server for you. On top of that, they might be able to bring extra set of skills such as SEO, SEM.
Cost
When you work with same developer with multiple skills it does break down cost involved and hence will be light for your pockets.
So does that mean you are compromising the quality of product you are getting? Definitely not. If you are patience to have a look around and know what you want, you might get a good web developer that can deliver great end product. You get what you pay for but if you are smart enough to find a reliable full stack developer, you will get value for every dollar spent.
Extra Skills
Design and development is the essence of website. There are good web designer who is a good web developer and vice versa. But a good full stack web developer brings more on the table such as Server management, SEO and SEM.
Easy Communication
When you are working with full stack developer, you are talking with a single person. This will help you cut down communication time.