What to Look for When Choosing a Web Developer?

Building a website is like constructing a house. You wouldn’t entrust it to just anyone, right? Choosing the right web developer is just as important, after all, they’ll be the architect and builder of your online presence.

With so many options out there, navigating the digital landscape can feel overwhelming. Don't worry, this guide will equip you with the essential checklist to find the perfect web developer to bring your vision to life.

Just like a house needs a foundation, your website needs a developer with the right skillset. Here's what to look for:

Front end Wizard

HTML, CSS, JavaScript – these are the languages of the web. Make sure your developer speaks to them fluently, ensuring they can build a website from scratch or customize existing ones.

Back-End Engineer

Websites don't just exist on the surface. Dynamic programming languages like PHP and MySQL power the engine behind the scenes. A developer with these skills can create custom functionality, integrate databases, and ensure your website runs smoothly.

Content Management Architect

Platforms like WordPress are popular for a reason. Choose a web developer who understands their ins and outs, whether it's building custom themes, optimizing performance, or ensuring security.

Website Design Visionary

A website isn't just about functionality, it's about aesthetics too. Look for a developer who's not just a coding whiz, but also a website design expert:
Eye for Appeal:

A beautiful website is more engaging and memorable. Choose someone with an eye for color, typography, and layout, who can create a design that aligns with your brand and resonates with your target audience.

UI/UX Guru

It's not enough for your website to look good, it needs to be easy to use too. A developer with UI/UX skills will design an intuitive interface that guides users seamlessly through your site and achieves your desired goals.

SEO Sorcerer

In the digital jungle, visibility is key. Choose a developer who can cast the right SEO spells:

On-Page Optimization:

From meta descriptions to keyword-rich content, these are the incantations that make search engines notice your website. Ensure your developer understands how to optimize your site for relevant searches.

Technical SEO:

It's not just about the words you see, it's about the code behind them. A developer with technical SEO knowledge can optimize site speed, internal linking, and other technical aspects to improve your search engine ranking.

Marketing Maven

Organic reach is great, but paid advertising can give your website an extra boost. Look for a developer who can be your marketing maven:

SEM and PPC Prowess:

Search engine marketing (SEM) and pay-per-click (PPC) campaigns can drive targeted traffic to your website. Choose a developer who understands these tools and can create effective campaigns for your business.

Data Decoder

Your website is a treasure trove of data. Choose a developer who can be your data decoder:

Google Analytics Guru:

Understanding user behavior and website performance is crucial for growth. A developer who can navigate Google Analytics will provide valuable insights to help you optimize your website and achieve your goals.

CRO Champion:

Conversion rate optimization (CRO) is all about turning visitors into customers. Choose a developer who can experiment with different elements and strategies to maximize your website's conversion rate.

Bonus Tip: Beyond the Checklist

Skillset and expertise are important, but don't forget the soft skills:

  • Communication is King: Choose a developer who listens to your vision, communicates clearly, and keeps you informed throughout the process.
  • Reputation Matters: Check online reviews and testimonials to see what other clients have to say about the developer's work and professionalism.
  • Personality Fit: Building a website is a collaborative effort. Choose someone you connect with and enjoy working alongside.

Remember, finding the right web developer is an investment in your online success. Take your time, do your research, and choose someone who ticks all the boxes. With the right partner by your side, you can build a website that not only looks amazing but also achieves your business goals and helps you conquer the digital world!

About Author

Robin Thebe

Digital Strategist based in Sydney.

I am multi disciplined web developer based in Sydney focusing around website design, wordpress development, SEO, SEM and Email Marketing.