SEO, which stands for Search Engine Optimization, is essential for the success of any business. It involves improving the ranking and visibility of a website on the Search Engine Results Page (SERP).
Here at WP Guru, as seasoned WordPress Developer and SEO, I take a unique approach to SEO services. Unlike other SEO agencies, I approach SEO services differently. If I have to outline my main approach in various steps, it will be as follows:
- Client Brief
- Keyword research
- Content strategy
- Website Design
- CMS Development
- On-Page SEO
- Technical SEO
- Monitoring and
- Optimization
- Link building
I am very focused on understanding the client's brief and being knowledgeable about their business. My main strengths lie in WordPress web design, WordPress development, and content strategy. These skills give me a significant advantage in Technical SEO, on-page SEO, and website architecture.
Client Brief
As part of my SEO services, the first step I take is to get the client brief. I ensure I fully understand what the client aims to achieve in their SEO project.
Understanding the scope and target of the website project and SEO is crucial for success. And it provides valuable insights for keyword research, content optimization, and content strategy.
The overall SEO strategy depends on this step, as I need to distribute and allocate the budget based on various factors. Another important decision that I will make during this phase is the client's capability and preference for website management. If the client wants to be less dependent on me, I will approach the website design with caution, ensuring that the interfaces are not overly challenging.
Keyword research
The next phase of my SEO process is keyword research.
Outlying the client's brief lays a solid foundation for keyword research. Now that I have an understanding of the client's capabilities, niche, target keywords, and budget, it makes my life easier to conduct extensive keyword research.
Unlike most other SEOs or agencies, I rely on Google tools for keyword research. I love the fact that they are free, and I trust the data and signals from Google tools.
The key to successful keyword research is finding high-volume, low-competition keywords.
When conducting keyword research, it's possible to discover sets of keywords with high volume and low competition. This is the foundation of my SEO services, which can be particularly helpful for small to medium-sized businesses with budget constraints for SEO.
Content strategy
With the power of a filtered and refined set of keywords to target, the next step of my SEO service is all about creating content.
If you know the importance of website architecture, you are mastering content strategy.
In my content strategy, I plan out content for websites, including landing pages, service pages, and blog posts. I also ensure that the website has a well-structured architecture in place. Most importantly, I maintain a content calendar that is planned out for at least a few months in advance.
Good content strategy also helps in Local SEO.
Website Design
I do not begin WordPress web design until I have finalized the content or at least have ideas about my content strategy. This is because having a clear content strategy in place allows me to design a website with SEO in mind. I design various blocks of reusable content, making it easy for the website administrator to create multiple versions of any layout.
One of the most crucial aspects of SEO in website design is that it allows me to take control of Technical SEO, particularly optimizing the website's speed and PageSpeed Insights score. These aspects are important for SEO in terms of user experience and website crawlability.
CMS Development
Once the website design is finished, the next step in my SEO Services involves developing a Content Management System (CMS).
A Content Management System allows users to create different types of content for the website, such as pages, posts, landing pages, forms, etc., without having to depend on the web developer.
I begin with HTML and CSS development, ensuring that I cover various aspects of SEO, such as schema, breadcrumbs, and good page hierarchy in terms of On-Page SEO. I also ensure that all codes are well-optimized.
Following HTML and CSS development, I convert the static pages to a dynamic content management system using WordPress.
On-Page SEO
After developing CMS, my next phase of SEO is On-Page SEO.
Yoast SEO is my plugin. I just love it and works wonders for me.
Yoast SEO helps you to cover various On-Page SEO. Here are some of the important ones:
- Allows you to configure title and meta description. Yoast SEO also shows you a preview so that you can have a concise title and meta description for desktop and mobile devices.
- Supports various schema that are crucial for On-Page SEO
- Supports breadcrumb both via code and JSON schema
- Helps to evaluate content readability
- Generate a sitemap that can be submitted to the webmaster and is important for SEO too
In general, Yoast SEO will be a no-brainer, and most importantly it's free to use.
Technical SEO
Technical SEO is one aspect of SEO that fascinates me.
SEO should be free for new websites
On one hand, it can be easy, when you are building a site from scratch. But, if you are taking over someone's mess, it can be real pain.
WordPress in my personal opinion is really easy to deal with when it comes to Technical SEO.
Most of the Technical SEO for a new website is covered if you choose:
- Good WordPress web host
- Good Caching Plugin - a combination of a good host and plugin works wonders
- Good WordPress theme - custom theme recommended
Ongoing Optimization
SEO is not just only ranking higher, but also maintaining it.
With skilled SEO, you will get transparency as well as a guide on new opportunities. Trust me, like with every business there is room to grow, same with SEO and websites there are always opportunities to grow.
Remember, if you blink, your competitor will overtake you. SEO is way too competitive these days.
Link building
Link building has to be one of the most challenging parts of SEO. And if done right it is the most rewarding aspect of SEO, until at the point of writing.
Link building has to be done with plenty of caution. Hence when you choose an agency or developer to work on link building you have to do a lot of research, as this can make or break your website's reputation.
With me, I only work on link building if I have a decent budget to work with. Else, I tend to stay away from it. But most of my site ranks well without any SEO spent.
Conclusion
SEO can be really rewarding when done right. One thing, many SEO neglect is having a good WordPress theme to start with. This is my key strength, as I build from scratch and around keyword research. And, this has been key to my SEO success.
SEO Service FAQs
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How much does SEO cost in Australia?
The cost of SEO varies based on factors such as keyword competition, number of keywords targeted, and website authority. My Local SEO package starts at 350 AUD, and dedicated SEO starts at 1,000 AUD per month.
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Is it worth paying for SEO Services?
Yes, it is, but you have to find a really good agency or developer to work with. There are a lot of bad apples in this industry, so you have to do some research before finding the right SEO.
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Is SEO worthy for small businesses?
Local SEO has significantly boosted many of my clients inquiries by over 200%, when combined with targeted content marketing.
