SEO Services Sydney Glossary



Here’s a glossary of terms related to SEO Services:

  1. SEO (Search Engine Optimization): The process of optimizing websites content – pages, posts etc to improve the organic search rankings.
  2. SERP (Search Engine Results Page): The search engine page where results are shown as per user’s query
  3. Keyword: Specific word or set of words used by user to search for their intent
  4. Keyword Research: The process of finding list of keywords to target for SEO
  5. Content Strategy: Building and planning content around Keyword research and organizing dates to publish those content
  6. Content Architecture: The process of organizing content in terms of hierarchy and priority
  7. On-Page SEO: Technique used to rank any page for higher rankings
  8. Technical SEO: Techniques used to improve technical aspect of website such as speed, mobile friendliness etc
  9. Backlink: Link got from other websites point to the website