Your business deserves SEO that drives real leads.
Hey there, I’m Robin from WP Guru, an SEO specialist based in Sydney helping businesses across Australia grow through search.
With 10+ years working with brands like Petbarn, Flybuys, and Volt Bank, I help businesses build stronger visibility, better traffic, and more enquiries – without fluff or “mystery SEO”.
All-in-one WordPress design, development, and SEO services built specifically for small to medium-sized businesses.
I focus on what moves the needle—technical foundations, on-page improvements, internal linking, and content planning – so your rankings and lead quality improve with a clear plan and clean execution.
Ongoing SEO packages with a simple monthly scope—technical fixes, on-page optimisation, internal linking, content updates, and performance improvements—so your site keeps building momentum over time.
For local and service-area businesses, I help you show up in Google Maps and local results with Google Business Profile optimisation, suburb/service page strategy, local schema, NAP consistency, and review support.
If you sell online, I improve visibility for high-intent searches with category and collection optimisation, product schema, index control, and ecommerce-ready site structure.
Search is changing fast. I help your brand improve visibility in AI-driven results by strengthening topical authority, content structure, and trust signals that support both AI and Google.
WordPress SEO done properly – indexing, schema foundations, Core Web Vitals, and scalable site architecture – so your pages rank consistently and your site is easy to grow.
WP Guru supports end-to-end growth across SEO, Local SEO, Ecommerce SEO, SEO Packages, Paid Ads, CRO, and CRM integration - so your site performs, ranks, and generates leads.
I build SEO into your website from day one so it’s structured for long-term, scalable growth.
My approach starts with the foundations that make rankings stick: crawlability, indexing, schema, Core Web Vitals, and clean site architecture. If Google can’t easily discover, understand, and trust your pages, you’ll always be fighting an uphill battle – so I fix the underlying issues first, then build from there.
From there, I strengthen performance with on-page SEO and content strategy: tightening titles and headings, aligning pages to real search intent, improving internal linking, and mapping content that supports your money pages. The end result is a site that can rank across services, locations, and future pages without needing a rebuild every time you expand.
Local SEO is about more than a Google Business Profile – it’s about showing up when people search service + suburb and being the obvious choice.
I improve visibility in the map pack and local results by optimising your GBP (categories, services, trust signals, posting and tracking), and making sure your website supports it with strong local relevance. That includes suburb/service page strategy, local schema, and tightening NAP consistency so your business details stay trusted across the web.
I also strengthen local internal linking and location targeting so authority flows to the pages that actually generate leads. This helps you win more high-intent local searches, increase calls and enquiries, and rely less on brand-only traffic.
Traditional SEO providers often hand you a list of “recommended changes” and tell you to pass it to your developer.
That handoff slows everything down and key fixes get missed – WP Guru closes the loop by getting the work done.
You’re working with a WordPress developer who can implement WordPress SEO directly as part of your SEO Package or Local SEO Package – site structure, internal linking, template updates, speed fixes, schema basics, and content publishing – so the work actually happens.
Agency retainers often include overheads like sales, management, meetings, and admin – reducing how much budget goes into SEO actions that move the needle.
WP Guru is lean and hands-on. More of your spend goes into real deliverables: on-page optimisation, technical fixes, content support, authority building, and conversion improvements – backed by WordPress execution.
CRO is how you get more results from the traffic you already have – often without increasing your budget.
I use data and user behaviour to improve key pages: clearer above-the-fold messaging, stronger calls to action, better layout and flow, improved trust signals (reviews, proof, guarantees), and forms that are easier to complete on mobile. Speed and usability matter too, so I focus on improvements that reduce friction and lift conversion rate.
Tracking is part of CRO. With accurate GA4 and Google Tag Manager setup, we can measure what users do, spot drop-off points, and keep improving over time.
From
Get a custom-built, fast and SEO-optimised WordPress website tailored to your business. Our website design and SEO package covers modern design, responsive development and essential on-page SEO to help you stand out and attract more customers.
Limited-Time Offer: All custom WordPress websites now include FREE WordPress web hosting valued at $350 — giving you top-tier speed and security at no extra cost.
A good website built with SEO in mind always ranks. Here are some examples websites built with SEO in mind, and ranking pure based on good development work.
Website design and WordPress development project.
Page #1 rankings for competitive keywords
Page #2 rankings for competitive keywords
Website design and WordPress development project.
Local Keywords ranking in page #1
Organic traffic increase
Website design and WordPress development project.
Organic traffic increase
Page #1 ranking for niche keywords
Robin’s knowledge of search engine optimisation has been confidence inspiring and he has been really easy to work with on this project. Working closely together, the result has been the development of a well optimised website that is perfect for our needs.
Paul FreckerI am covering 7 of the most asked questions around WordPress Development, design and SEO. I hope these FAQs will help you to know about WordPress as well as select a good WordPress Developer for your dream project.
SEO (Search Engine Optimisation) improves your website so it ranks higher for searches your customers are already making - bringing in qualified traffic and enquiries over time.
It depends on competition, your current site condition, and how fast you want to grow. I offer both one-off work and ongoing packages based on what will deliver ROI.
You can see early movement in 4-8 weeks, but meaningful results usually build over 3–6+ months with consistent work.
Typically: technical improvements, on-page optimisation, internal linking, content planning/updates, and reporting focused on outcomes.
No one can guarantee rankings ethically. What I do guarantee is a clear plan, best-practice execution, and transparent progress.
Yes. Ads capture demand immediately, while SEO compounds long term and reduces reliance on paid spend. Many businesses get the best results using both.
You work directly with an owner-operator who understands SEO, WordPress, performance, and conversions - so your site becomes a proper lead engine, not just a brochure.
