High intent clients

High intent clients, as defined by Google Ads, are individuals who exhibit strong indications or behaviors suggesting their readiness to engage with products or services offered by advertisers.

Google Ads determines high intent customers through various signals and data points gathered from user interactions and behaviors. Some key indicators include:

Search Queries:

Google analyzes the keywords users search for to identify their intent. Specific, transactional keywords like "buy now" or "free trial" often indicate high intent.

Click Behavior:

Users who click on ads, particularly those positioned at the top of search results, demonstrate a higher level of interest and intent compared to those who don't click or click on organic results.

Conversion History:

Google tracks users' past interactions with ads, websites, and conversions. Users who have previously converted or engaged with similar ads are more likely to be classified as high intent.

Website Interaction:

Google may consider on-site behavior, such as time spent on site, pages visited, or actions taken (like adding items to a shopping cart), as indicators of intent.

Demographic and Interest Data: Google uses demographic information and user interests inferred from their online activity to predict intent. For example, users in-market for specific products or services are often deemed high intent.

By analyzing these signals and leveraging machine learning algorithms, Google Ads can optimize ad targeting and bidding strategies to reach high intent customers effectively, thereby maximizing the chances of conversions and ROI for advertisers.

About Author

Robin Thebe

Digital Strategist based in Sydney.

I am multi disciplined web developer based in Sydney focusing around website design, wordpress development, SEO, SEM and Email Marketing.