Bid Setting Limited

Bid Setting Limited refers that your advertising campaign has been limited by bid limits that you have setup on your Ad’s bid strategy. It can be either related to daily budget or bidding strategy for example low Maximum CPC bid limit for example.

As an Expert Google Ads Specialist, I can tell you seeing these messages in AdWords Dashboard can be demoralizing, but there is always room for improvements.

I will start by explaining the technical terms.

Bid limits

Bid limits refer to the maximum amount you are willing to pay for the click, impression or conversion. You have to be aware that a lot of other websites/companies are fighting for the same, and they might have bid higher.

Daily Budget

Daily budget refers to the amount you are willing to spend in a day for any campaign, which is used up by Ads. Make sure you have enough budget.

How to fix Bid Setting Limited?

You can implement several strategies as below:

Review the bidding strategy

If you are using manual bidding strategy and allocating maximum CPC (cost per click), have a look at the auction. There is a good chance your competitors are bidding higher than you. In that case, you have to adjust the bid likewise. You might also want to check and test automatic bidding strategies.

Check you daily budget

Make sure you have plenty of budget allocated for the campaign. If your Ads aren’t showing, there might not be enough budget to show Ads.

Check Quality Score

Quality Score is one of the factors of cost for Ads. Higher quality score can reduce the cost per click. So, make sure your Ads have a decent quality score.

About Author

Robin Thebe

Digital Strategist based in Sydney.

I am multi disciplined web developer based in Sydney focusing around WordPress web design, wordpress development, SEO, SEM and Email Marketing.