If you are a Google Ads Specialist, you might have seen this Top of page bid (low range). And you must be thinking what it actually refers to. It looks straightforward in what it is trying to convey, it's just the minimum bid that you have to place to get your Ads listed on the top of the page. But, Google Ads isn’t that simple. Even with a suggested bid, there is no guarantee that your Ad will be shown on top of the page.
Best practices around Top of page bid (low range)
There are few precautions you can take if you are worried if your Ads aren’t showing on the top of the page. Remember, a lot of other companies are also competing for the same results. Here are some of the best practices you can implement:
- Monitor and adjust bids
- Optimize quality scores
- Set realistic budget
- Monitor competition
Monitor and adjust bids
Most of the Google Ads bids are automated. That means when you increase your bid, chances are your competitor will react to that too, either manually or automatically.
If your bids are below, you won’t be able to achieve the top placements. Consider increasing the bid. One thing I would like to suggest is increasing your bids to track various statistics such as Click through rates (CTR), conversion rates etc. Also look at your Quality Scores, which I will be discussing next.
Optimize Quality Score
Quality score in Google Ads is a metric used by google to determine the relevance of Ads, keywords and landing pages, which range from 1 to 10. Higher the quality score, the better.
So if your quality score is low then you have to make adjustments to improve it. Else, you have to bid higher. Good thing with Google Ads is that if you can optimize your quality score, even bidding less than your competitors will get you top of the page.
Set realistic budget
Make sure you have a realistic budget for your campaign, based on the keyword’s competency. If your campaign is maxing out on budget regularly, automatic bidding might be hampered. Make sure you have a reasonable budget.
Monitor competition
Google Ads let you monitor your competitor. Make sure you are well aware of the trend. You can track impression shares against your competitors and make adjustments as needed.
Conclusion
So in general, recommendations above will help you to investigate and implement various strategies. And, I really hope this helps.
Top of page bid (low range) FAQs
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What are best practices around Top of page bid (low range)?
There are some best practices or precautions you can take such as monitoring your bids, improving quality scores, setting budget and monitoring competition etc.
