As a Google Ads Specialist, I am sure you will run into this message in your Google AdWords if you are like me limiting your campaigns with a Maximum CPC bid limit.
What is the Maximum CPC bid limit?
The Maximum CPC bid limit is designed for Google Ads Specialists looking to control within their Maximize Clicks bid strategy by setting the maximum bid amount. By setting a bid limit, you can dictate the highest amount you're willing to pay for each click.
How to fix 100% of spend is limited by your max. bid limit?
First of all, I would like to suggest checking the list of keywords you are targeting for a particular campaign. Are you using a single keyword or a list of keywords? Make sure you bid appropriately. You have to make sure the bids are appropriate for the keywords you are targeting.
Here are some recommendations you can take to fix 100% of spending that is limited by your max. bid limit:
- Increase your Maximum CPC bid. This is most likely to be the main reason. Try other bid strategies, and be cautious with your budget.
- Check your quality score for keyword(s), and campaign optimization score, and look for improvements.
- Narrow down sets of keywords if you are using too many keywords.
