Keyword Research for SEO Services

Keyword research is a fundamental aspect of SEO that involves analyzing, identifying and finalizing sets of keywords for overall SEO strategy. Keyword research helps to list keywords of various search volumes and complexities.

I personally rate keyword research as the main part of my SEO Services. At this phase I make sure I cover followings:

1. Understand clients goal and target audience
2. Generate list of keywords
3. Assess user intent
4. Assess search intent

Understand clients goal and target audience

Understanding clients’ goals whether it is to increase brand awareness, generation website traffic and leads, or increasing sales is crucial part of this phase.

I also make sure that I have drawn my target audience and some sort of User personas based on the information provided.

Generate list of keywords

Now I have details about clients’ goals and user personas, the next phase is to go and generate lists of keywords.

By this phase, I also have ideas about the client’s budget from the initial consultancy phase. So, my whole process revolves around budget, clients goals and user personas.

Based on these i will generate sets of keywords around:

1. Low competition
2. High volume
3. Low competition and high volumes
4. Ranking targets for 3 months, 6 months, 12 months and on